I like to win. That's why I continuously leverage analytics and reporting to make data-informed decisions, adjust and refine strategies, and take responsibility for setting and reaching ambitious goals every quarter.
Improves CRM data cleanliness and confidence
Increases the speed of lead-to-sales handoff
Decreases sales cycle length and lowers CAC
Helps the entire organization make better decisions
— Anna Russell, Talent Acquisition at Northspyre
Siento.io (2024—Present) | Chief Marketing Officer |
ConexED (2023—2024) | Senior Marketing Manager |
DemandOS (2021—2023) | Sr. Demand Generation Manager |
Constant Contact (2019—2021) | Senior Marketing Manager |
Lee Enterprises (2018—2019) | Digital Marketing Consultant |
Cox Business (2017—2018) | Marketing & Business Development Manager |
Wichita State University | Bachelor of Business Administration (B.B.A), |
Barton Community College | Associate of Science (A.S.), Management |
Community College of the Air Force | Associate of Science (A.S.), Atmospheric Science |
Account Based Marketing (ABM) | Marketing Automation |
Analytics & Data Reporting | Marketing & Revenue Ops |
Campaign Planning & Execution | Messaging & Positioning |
Conversion Rate Optimization (CRO) | Paid Media & Search Ads |
Copywriting & Content Creation | Project Management |
Demand Generation | Research |
Email marketing | Search Engine Optimization (SEO) |
Landing Pages | Social media |
In addition to the list below, I can confidently say I'm proficient with most of the tools and software that are used in many of todays' tech stacks.
LinkedIn Campaign Manager | ActiveCampaign & Mailchimp |
Ahrefs & SEMrush | Hotjar |
Google Analytics, Google Ads, Search Console & Tag Manager | Adobe, Canva, |
ChatGPT & Midjourney | HubSpot, Salesforce |
Asana, ClickUp, Monday, Trello | Webflow & Wordpress |
Zapier and many more! |