From marketing strategy to execution and reporting, I can do it all.
👋Hey there! My name is Robert and I specialize in campaign management, demand generation, and marketing operations for B2B SaaS startups.
With years of startup experience in the B2B SaaS space, I'm familiar with many of the best practices and marketing tactics. I know what works and what doesn't, and I'll help your startup avoid common early-stage pitfalls and accelerate its growth.
I'm your next unfair advantage.
Predicable revenue. From pipedream to reality.
It's time to invest in a growth strategy that impacts all pipelines.
Demand Generation
Marketing = 50% art, and 50% science.
My diverse background in leadership, marketing, and sales enables me to create natural alignment between teams on goals and strategy.
Not just a strategist, but also a strong marketing generalist, I can execute targeted multi-channel campaigns that keep current audiences engaged and generate new demand in an increasingly competitive market.
I like to win. That's why I continuously leverage analytics and reporting to make data-informed decisions, adjust and refine strategies, and take responsibility for setting and reaching ambitious goals every quarter.
Guided by my deep expertise in marketing automation and revenue operations, I design essential revenue architecture that:
Improves CRM data cleanliness and confidence
Increases the speed of lead-to-sales handoff
Decreases sales cycle length and lowers CAC
Helps the entire organization make better decisions
“
Roberts' experience, insights, and qualifications are truly impressive. We believe that his talents and abilities would be an asset to any organization.
— Anna Russell, Talent Acquisition at Northspyre
Services
Professional experience
Siento.io (2024—2025) | Chief Marketing Officer |
ConexED (2023—2024) | Senior Marketing Manager |
DemandOS (2021—2023) | Sr. Demand Generation Manager |
Constant Contact (2019—2021) | Senior Marketing Manager |
Lee Enterprises (2018—2019) | Digital Marketing Consultant |
Cox Business (2017—2018) | Marketing & Business Development Manager |
My education
Wichita State University | Bachelor of Business Administration (B.B.A), |
Barton Community College | Associate of Science (A.S.), Business Management |
Community College of the Air Force | Associate of Science (A.S.), Atmospheric Science |
Skills
Account Based Marketing (ABM) | Marketing Automation |
Analytics & Data Reporting | Marketing & Revenue Ops |
Campaign Planning & Execution | Messaging & Positioning |
Conversion Rate Optimization (CRO) | Paid Media & Search Ads |
Copywriting & Content Creation | Project Management |
Demand Generation | Research |
Email marketing | Search Engine Optimization (SEO) |
Landing Pages | Social media |
Platforms & Software
I can confidently say I'm proficient with many of the tools and software that are used in most of todays' tech stacks.
LinkedIn Campaign Manager | ActiveCampaign, Adobe Marketo |
Ahrefs, SEMrush | Hotjar |
Google Analytics, Google Ads, Search Console & Tag Manager | Canva, |
ChatGPT, Midjourney | HubSpot, Salesforce |
Asana, ClickUp, Jira, Monday, Trello | Webflow, Wix, Wordpress |
6sense, Demandbase | Zapier and many more! |