Hi there! I'm Robert — a hands-on marketing leader with deep experience in building, executing, and leading Demand Generation initiatives for SaaS startups.
For the last seven years I've been immersed in numerous B2B and B2C SaaS projects for corporate, fintech, healthcare, higher education, IT, and nonprofit clients in agency, freelance, and in-house positions.
I've worked with some of the largest brands in email and digital marketing, including Constant Contact. I've also partnered with early-stage startups like CoLab Software, Orum.io, Voiceflow, and more to build and execute their demand generation and GTM programs. Throughout my career, I've helped several early stage startups grow by 3X within a year and my strategies have driven over $10 million in annual revenue.
I enjoy consulting and serve as an Advisory Panel Member at Jasper Colin, a leader in global data intelligence. There I guide organizations on marketing trends, business and marketing strategy, and help assess market entry across various industries.
I also consult at firms like AlphaSights and GLG, where I provide industry-specific insights and strategic marketing advice to leaders navigating complex challenges that need actionable insights.
My career began in tech sales and sales leadership, where I noticed a recurring challenge for many tech companies.
Despite efforts to build a strong brand, these companies seemed to struggle at executing effective Go-To-Market (GTM) strategies and convert it into meaningful sales and usage.
This motivated me to broaden my education and professional skills to include both the strategic and executional aspects of marketing, enabling me to take a more integrated and effective approach in solving this problem.
For nearly the last decade I have developed proven expertise in many marketing disciplines, such as copywriting, email marketing, event marketing, marketing automation, paid media, search advertising, SEO, social media, and more. I can execute any of these projects from start to finish — either independently or collaboratively.
My professional ethos centers on eliminating the guesswork from marketing by leveraging deep insights into audience pain points, motivations, and engagement channels. I am passionate about creating strategic multi-channel campaigns that combine data, research, and powerful storytelling to resonate with target audiences, build trust, and get tangible results.
Interested in working together?
View my core services, explore a few case studies, then contact me to find out how I can drive growth for your business.
“
Robert is ambitious, forward, honest, demonstrates leadership, and never stops learning.
— Devin Schweer, Senior Manager of Marketing at Constant Contact
What happens after I contact you?
You’ll get a response in 1-2 business days. I’ll ask you for more details about the project and most likely schedule a call to iron out all the details.
Which parts of marketing do you do?
You can read more about it on my services page, but I mostly focus on marketing strategy, content marketing, marketing automation & operations, and multi-channel marketing campaigns.
What software do you use?
I track with Google Analytics and HotJar, do SEO via SEMRush, send out emails with Drip (or your platform of choice). For the full list, check out my home page.
Are you open to short or long term contracts?
I love doing consulting part-time, but I prefer to build lasting, meaningful partnerships, so I'd prefer long term contracts or permanent hire.
What type of clients do you work with?
I specialize in B2B SaaS for early stage startups (seed to series-B). Although, I have worked for larger corporate/enterprise level companies like Bluehost and Constant Contact and enjoy those roles too.