Hi there! I'm Robert — a hands-on marketing leader with deep experience in building, executing, and leading Demand Generation initiatives for SaaS startups.
For the last seven years I've been immersed in numerous B2B and B2C SaaS projects for corporate, fintech, healthcare, higher education, IT, and nonprofit clients in agency, freelance, and in-house positions.
I've worked with some of the largest brands in email and digital marketing, including my role as Senior Marketing Manager at Constant Contact. I've also partnered with smaller startups like CoLab Software, Orum.io, Voiceflow, and more to build and execute their demand generation and GTM programs. Throughout my career, I've helped several SaaS startups grow by 3X within a year and have driven over $30 million in annual revenue.
I currently serve as an Advisory Panel Member at Jasper Colin, a leader in global data intelligence. There I guide organizations on marketing trends, business and marketing strategy, and help assess market entry across various industries.
I also consult at firms like AlphaSights and GLG, where I provide industry-specific insights and strategic marketing advice to leaders navigating complex challenges that need actionable insights.
My career began in sales leadership and consumer psychology, where I noticed a recurring challenge for many companies: a significant gap between brand perception and product adoption.
Despite efforts to build strong brand images, these companies struggled to convert it into actual sales and usage.
I realized that as a purely sales-focused leader, I was only able to scratch the surface of this problem, which ran much deeper. I knew the root of the issue lied within the marketing and sales strategies of these businesses. This realization motivated me to expand my skillset to include both strategic and executional aspects of marketing, enabling me to take a more integrated and effective approach in solving this problem.
Since then, I have developed proven expertise in copywriting, email marketing, event marketing, marketing automation, paid and search advertising, SEO, social media, and more. I can execute any of these projects from start to finish — either independently or collaboratively.
My professional ethos centers on eliminating the guesswork from marketing by leveraging deep insights into audience pain points, motivations, and engagement channels. I am passionate about creating strategic multi-channel campaigns that combine data, research, and powerful storytelling to resonate with target audiences, build trust, and get tangible results.
Although I pivoted my career years ago to become a leader in B2B marketing, I appreciate my sales leadership experience, as it sharpened my strategic thinking and deepened my understanding of buyer behavior.
My unique blend of skills allows me to bridge the gap between marketing and sales, serving as the 'glue' that ties organizations together. I am able to provide valuable insights and strategies that resonate with executive leadership and drive business growth.
Interested in working together?
View my core services, explore a few case studies, then contact me to find out how I can drive growth for your business.
“
Robert is ambitious, forward, honest, demonstrates leadership, and never stops learning.
— Devin Schweer, Senior Manager of Marketing at Constant Contact
What happens after I contact you?
You’ll get a response in 1-2 business days. I’ll ask you for more details about the project and most likely schedule a call to iron out all the details.
Which parts of marketing do you do?
You can read more about it on my services page, but I mostly focus on marketing strategy, content marketing, marketing automation & operations, and multi-channel marketing campaigns.
What software do you use?
I track with Google Analytics and HotJar, do SEO via SEMRush, send out emails with Drip (or your platform of choice). For the full list, check out my home page.
Are you open to short or long term contracts?
I love doing consulting part-time, but I prefer to build lasting, meaningful partnerships, so I'd prefer long term contracts or permanent hire.
What type of clients do you work with?
I specialize in B2B SaaS for early stage startups (seed to series-B). Although, I have worked for larger corporate/enterprise level companies like Bluehost and Constant Contact and enjoy those roles too.